Village Vibe

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Rural theatre acts out vaccine hesitancy

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Setting the stage to bust myths around vaccine hesitancy, tribal dance and theatre productions manage to convert the unvaccinated in Rajasthan, proving the power of tailor-made messaging.

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Azolla “water weed” becomes cattle superfood

With the cost of maintaining livestock a constant burden for most poor farmers, azolla goes from being a pesky water weed to a sustainable and cost-effective superfood for cattle.

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Tikuli art – Born from bindis

Bright, elaborately designed bindis that 17th century women wore gave birth to the tikuli style of painting, which was hugely popular before fading into obscurity. Today the art form is seeing a revival, despite pandemic-induced setbacks.

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Young twitcher becomes desert’s star birding guide

With a passion for birds, birding guide Musa Khan hopes his work will inspire other twitchers to become aware of rising bird deaths due to power transmission lines in the Thar desert.

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Hot iron branding of babies fizzles out

In a unique approach, healthcare workers in rural Odisha engaged traditional healers – who once branded newborn babies with a hot iron to try and cure illnesses – to curb this harmful practice.

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Weavers keep Bastar’s pata saree tradition alive

Artisans are hopeful traditional handloom weaving will get a much-needed boost in Bastar, Chhattisgarh - home of the pata saree - as the government plans to start a weaving hub.

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A young woman engineer spurs hope for pottery in Kashmir

Traditional potters struggling to survive are confident of better business again after a young woman who found hope through pottery is bringing it back into the limelight.

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Abandoned as an infant, she brings up orphaned girls

Knowing the pain of being abandoned and growing up in an orphanage, Parkash Kaur brings up abandoned girls, giving them a loving home, care and a good education.

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Forget logging or hunting – two Assam villages embrace ecotourism

Giving up hunting and tree felling, two Assamese villages are conserving their forest habitat rather than let their natural resources erode. With their villages now on the eco-tourism map, they are embracing alternate livelihoods.

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Assam’s rural theatre: Curtains up or down?

Despite competition from Netflix and YouTube, small theatre troupes in Assam enjoy a loyal patronage. Yet, with acting as their main livelihood, the artists face uncertainty during the pandemic.

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Assam’s rural theatre: Curtains up or down?

Despite competition from Netflix and YouTube, small theatre troupes in Assam enjoy a loyal patronage. Yet, with acting as their main livelihood, the artists face uncertainty during the pandemic.

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Award takes Kaithapram’s therapeutic music to a higher note

Having experienced the healing powers of music, Kaithapram Damodaran Namboothiri, a Padma Shri awardee, believes music therapy can cure illnesses and disabilities.

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Kashmir’s cricket bat industry goes for a toss

Kashmir’s political and pandemic lockdowns, never mind inadequate infrastructure, are dealing a severe blow to its 100-crore cricket bat industry, which experts say could otherwise be booming.

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Sun-dried vegetables find “flavour” in Kashmiri kitchens

Sun-drying summer vegetables, an ancient Kashmiri practice to make up for lack of fresh produce in the harsh winters, are still in demand thanks to their distinct flavour and the increasingly early onset of winters.

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Tourism-dependent islanders struggle to stay afloat

Villagers in Elephanta Island were filled with hope when tourism resumed after the COVID-19 lockdowns. But with fear of a third wave and few tourists showing up, they begin the new year with apprehensions.

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Show us your best rural snaps every month!

Village Square is launching an exciting new opportunity for photographers to show us rural India through their lens in our “Photo of the Month” strand on Instagram.

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Naga tourism takes a hit due to violence

Nagaland’s Hornbill Festival – a much-awaited cultural extravaganza – was called off because of violence in the region. This comes as local tourism was already suffering because of the pandemic.

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Swara Bhasker kicks off The Bharat Youth Dialogues

Critically acclaimed actor and vocal champion of the poor Swara Bhasker will be in discussion with veteran journalist, Suparna Sharma in Delhi on December 15 for Village Square’s inaugural Bharat Youth Dialogues.

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Youth Hub – the new buzz in Village Square

Village Square is excited to introduce its new Youth Hub initiative – a space for India’s urban and rural youth to interact, examine and activate ideas for creating a better India.

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Naga tribes carve out their culture

The boldly carved wooden gates at the entrance of Naga villages once appeased ancestors. Today, the few that remain are symbols of old hopes and aspirations – a legacy many artisans are keen to conserve.