Improving the health and nutrition of a community often comes down to one thing – communication. Village Square champions those with the most effective megaphones, but also showcases new or quirky trends in food and healthy living.
Health & Wellbeing
Leech therapy – alive and sucking in Kashmir
Despite being long abandoned as a medical cure by modern science, many people in the Kashmir Valley still let leeches suck their blood in hopes of curing everything from swollen joints and headaches to frostbite and acne.
Rural theatre acts out vaccine hesitancy
Setting the stage to bust myths around vaccine hesitancy, tribal dance and theatre productions manage to convert the unvaccinated in Rajasthan, proving the power of tailor-made messaging.
Trafficked once, youth pedal to stop child exploitation
Once forced into child labour, young Biharis cycle across villages to create awareness about the horrors of child trafficking, as financial needs force families to send their children away on false promises of better livelihoods.
Hot iron branding of babies fizzles out
In a unique approach, healthcare workers in rural Odisha engaged traditional healers – who once branded newborn babies with a hot iron to try and cure illnesses – to curb this harmful practice.
Abandoned as an infant, she brings up orphaned girls
Knowing the pain of being abandoned and growing up in an orphanage, Parkash Kaur brings up abandoned girls, giving them a loving home, care and a good education.
Award takes Kaithapram’s therapeutic music to a higher note
Having experienced the healing powers of music, Kaithapram Damodaran Namboothiri, a Padma Shri awardee, believes music therapy can cure illnesses and disabilities.
Weak and vulnerable pandemic babies
The pandemic cut off health care, and sometimes even food, from many marginalised Indians, with pregnant woman often taking the brunt of the burden. Now their children are paying the price.
1 billion doses down
In nine months one billion doses of the COVID-19 vaccines are taken – a feat that would not be possible without the development community mobilising local influencers to help get the job done.
Kashmiri girls pedal out of taboos
Kashmiri women who cycled were once ridiculed. But the pandemic-induced lockdown spurred them to cycle their way to better health and fitness, breaking patriarchal shackles along the way.