The women of Kihim toil every day to transform this quiet coastal village in Maharashtra into a tourist destination, keeping its beach economy thriving while securing a better future for their families.
Kihim is a hidden gem that strikes a harmonious balance between serenity and vibrancy. The village, located along the picturesque Konkan coastline of Maharashtra’s Raigad, holds a unique charm. Unlike its deserted counterparts in the region or the bustling adventure hub of Alibaug, Kihim quietly thrives on the lifeblood of tourism and related activities.
In recent times, the village has been slowly garnering attention among eager tourists from Mumbai.
Improved and cost-effective public transportation options from Mumbai to Raigad, and facilities to travel by one’s vehicle, have led to a significant surge in tourists flocking to this part of Raigad. For city dwellers craving an escape from the urban frenzy, Kihim beckons with its convenience of being situated just a few hours’ drive away.
Yet, it’s not just Mumbaikars who are discovering the allure of Kihim. Travellers from the interiors of the state are also making their way to this coastal enclave, drawn by its palm-fringed beaches and the delectable local cuisine lovingly prepared by the women of the village.
For years, Kihim remained frozen in time, overshadowed by neighbouring Alibaug with its adventurous beach activities and culinary treats. However, Kihim’s women are determined to elevate the tourist experience and, in the process, transform their own lives.
What sets this village apart is the perseverance of its women. They are the architects of a burgeoning local economy, ensuring that visitors find everything they seek in terms of food, relaxation and more, enticing them to return to Kihim time and again.
Their day starts with the first light as they manage household chores, prepare ingredients for their culinary creations, and hasten to set up shop along the beachfront before the tourists start streaming in.
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One remarkable example is Vidya Bhosle, who single-handedly operates a food stall offering tea and snacks such as vada pav, poha, bhajji, Maggi and more to beachgoers, especially on weekends. She, along with her husband, an autorickshaw driver, supports a family of five.
“There was a time when I didn’t even know how to use a mobile phone to make a call. After starting my business, I learned various ways to receive electronic payments and explored online platforms for food delivery. Adapting to changing times and offering convenience to tourists is crucial for business growth,” said Bhosle, reflecting the spirit of adaptability that defines these women.
Bhosle’s kiosk is just one among the many women-run stalls here that line the path leading to the beach. Ashwini Pawar is another industrious entrepreneur who works tirelessly for over 12 hours, preparing and selling snacks and her fish specialties like ‘surmai fry’ and ‘kolambi masala’, while her husband sells coconut water nearby.
“I also take orders for special occasions, catering to groups celebrating birthdays, anniversaries and parties,” she said.
In recent times, the concept of homestays has gained momentum in this part of Raigad. Families and larger groups are now opting for longer stays, in contrast to the time when Kihim mostly attracted young couples and weekend visitors.
“Many of my friends have started working in bungalows and homestays, preparing Konkani cuisine and other food on demand, often using fresh ingredients from kitchen gardens. They’re also acquiring new skills to diversify and increase their earnings in the future,” said Smita, another local entrepreneur. She sells snacks on the beach and manages a cycle rental for tourists.
Samruddhi Salunkhe operates a small beauty parlour near the beach, offering a range of services such as haircuts, facials, manicures and pedicures to vacationers seeking a touch of pampering. She learned her trade from her aunt, a beautician in Pune, and harnessed online platforms to book appointments and promote her services, expanding her business horizons.
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Beachfront activities and opportunities continue to dominate Kihim’s local economy. Salunkhe summed it up perfectly: “It’s time for Kihim’s fortune to change. This can only happen when we offer tourists exactly what they’re looking for. Great food, fun activities, relaxation and an unforgettable holiday experience. Every day, we’re working with dedication to ensure just that.”
The lead image at the top shows a woman running a food stall along the pathway leading up to the beach in Kihim. (Photo by Manu Shrivastava)
Manu Shrivastava, lawyer and journalist based in Mumbai. She is also the co-convenor of ‘The Woman Survivor’ initiative.
