Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods

This youngster chose farming at 26
It is heartening to come across someone like Vikram Sagar, who has successfully made the leap from city life to full-time farming in native Coorg. Village Square chats with this young farmer who is transforming agriculture with innovative practices.

Cock a doodle do – how women are changing the pecking order in Banjhi Kusum
Livestock farming was once a dreaded livelihood idea in the small village of Banjhi Kusum. But when a handful of women were armed with the necessary skills and resources, they did not chicken out. Instead, they turned livestock farming into a sustainable enterprise.

How integrated farming saved the day for Andhra farmer
Madhusudan Rao and his wife Karamma, from the Soura community in Andhra Pradesh, fought challenges like illiteracy to embrace progressive farming techniques. Their success has inspired others from the region.

Drought to abundance: water harvesting turns the tide for this Dewas village
Several measures adopted by the residents of the Magradeh village, in rural Madhya Pradesh, including building a check dam and switching to natural farming, are helping change the fortunes of its villagers.

The bangle heart of India
The story offers a vivid exploration of traditional craftsmanship in a bangle-making factory. It showcases the intricate processes and artistry involved in creating vibrant, ornate bangles, highlighting both the manual skills and tools essential to this art form.

Dacoit’s den to dairy hub: The story of a Chambal village
Anchored by faith in Shri Harsukh Baba and the purity of dairy farming, Kamai village in Madhya Pradesh’s Chambal region has transformed from a bandit’s burrow to a community renowned for its ghee through a generations-old tradition: milk is sacred, not for sale.

This Maha farmer banks on rare seeds for a sustainable future
Despite challenges like illiteracy, Swati Dhamle pulls out all the stops to ensure the seed bank she heads in her Maharashtra village thrives. The seeds act as repositories of the region’s agricultural heritage.

How an Andhra woman inspired her village to adopt natural farming
When Janni Jyoti adopted natural farming techniques, she had no idea that her entire village would soon follow in her footsteps. Read about the trailblazer from Andhra Pradesh’s Rankini village.

Looms of Ladakh – weaving pashmina dreams
Looms of Ladakh, a cooperative founded in 2017, transforms the lives of women across 16 villages. Empowering them through a farm-to-fashion model, it ensures artisans are involved in every step of production, from raw wool to luxury products.