Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Elderly puppeteers of Odisha keep kandhei nacha alive
Rabi Narayan Jena, Dukhabandhu Jena and Umakanta Jena are fighting to revive the ancient art of kandhei nacha (rod puppetry), despite modern entertainment threatening its existence in Odisha.
Chashi bandhus help communities restore ecosystem in Bengal
In Bankura district of Bengal, known for its barren hillsides, chashi bandhus or farmers’ friends are recognising the importance of arresting rainwater runoff, and implementing measures to transform the landscape and people’s livelihoods.
Assam startup tastes success with antibiotic-free poultry farming
Graduate Farmer, a startup founded by lawyer-turned-entrepreneur Bapan Das in Assam, has transformed small-scale poultry farming into a thriving business, benefiting both farmers and consumers by promoting antibiotic-free feed.
With cans of filtered water, she exhibits ‘can do’ entrepreneurial spirit
Unable to sustain her family with an agricultural income, this Jharkhand farmer sees an opportunity in supplying filtered water. With the right support, she establishes herself as a successful entrepreneur and is raring to grow.
Lemongrass flavours prosperity in Odisha’s Koraput
Farmers in Koraput are transitioning to lemongrass cultivation, supported by the district’s horticulture department and the Odisha government, as the herb offers a higher return than traditional crops.
‘We need to empower artisans to create market-ready designs’
Rural craftspersons have to be trained in costing, pricing, marketing, understanding consumers, packaging and storytelling to help them become successful entrepreneurs.
Golden empowerment: Women effect change through turmeric
In a remote village in Jharkhand, women take to turmeric cultivation and processing – learning everything from scratch, transforming their lives and inspiring other women to follow in their footsteps.
Patiala sisters balance school, goat farming to reap success
These two teenagers have turned a family need for goat milk into a successful business in Bahadurgarh, Punjab. Starting with a single goat, they now manage 65 goats of various breeds, producing milk, ghee and paneer.
eNAM digital revolution empowers tribal farmers in Odisha’s Nabarangpur
eNAM is connecting tribal farmers directly with buyers across India, eliminating middlemen, ensuring fair prices, and promoting transparency, efficiency, and accessibility in agricultural trading.