Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods

Farmers cash in on demand for immunity boosters
With no signs of the coronavirus infection abating, moringa farmers in Tamil Nadu use the increasing demand for natural immunity boosters to their advantage, by value addition

Losing livelihood, landless families bear the lockdown brunt
Entrepreneurial villagers from landless tribal communities opted for alternate livelihoods. Despite easing of lockdown restrictions, the current challenges are pushing them back to poverty

How online education fares in rural Odisha
Inadequate digital infrastructure forces rural children to lose touch with their lessons and take up work. Classroom learning is their only hope of getting educated

Returned migrants: A pause or the end of a dream?
Lockdown has forced migrant workers to return home. Left with no cash savings and duped of overdue wages, their future seems uncertain more than ever

Returned migrants prefer local livelihoods in native region
Villagers who migrated to other states for want of local livelihoods are back and do not wish to migrate again. They seek creation of local earning avenues

Supply to institutions helps FPOs sell mangoes during lockdown
The lockdown disrupted the supply of an FPO’s carbide-free mangoes to its market in Ahmedabad. Collective action by Anand’s institutional staff enabled delivery of mangoes directly to consumers

With urban patronage, khun weavers hope for better market
Weaving cloths of increased widths that would lend khun fabric to be made into clothes other than saree blouses, khun weavers move beyond rural patronage and into fashion world

Nomadic Molesalams peddle traditional medicine despite challenges
Despite a meager income, inability to avail government benefits and their children missing education, the traditional medicine men continue their trade among loyal rural clientele

Women unite to address problems and transform their village
Under an umbrella village organization, members of women self-help groups address common problems in their village, including a stand-off against a mining company