Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Farmer producer companies: let a thousand balloons float
While farmer producer companies mushroom across the country because of government’s financial incentives, problems in input delivery and sale of produce persist, making their long-term sustenance difficult
Cattle trade dwindles at Sonepur Mela
Enforcement of laws related to cattle trade has affected the famed Sonepur cattle fair, with cattle numbers decreasing steadily at the fair and sale dwindling by the year
Himachal’s organic farmers turn market-savvy
Collective representation helps smallholder organic farmers in Himachal’s Mandi district sell their produce directly to consumers in Delhi at a premium price, increasing their earnings
Custard apple thrives in Maharashtra’s dryland farms
Switching from traditional crops, farmers in rain-shadow areas of Maharashtra have found that growing custard apple suited for varied soil and climatic conditions is highly remunerative
Bamboo eliminates poverty among Wayanad villagers
Impoverished villages in Kerala’s Wayanad have found green gold in bamboo handicrafts and utility products, which have helped eliminate poverty and given them a regular source of income
Diversified organic farming can transform Marathwada
Smallholder women farmers in the climate-threatened Marathwada region of Maharashtra are ensuring nutritional security and additional income for their families through diversified organic agriculture
Families along Brahmaputra lose land to river erosion
Having lost homesteads and farmlands to river erosion, Assam’s farmers living in makeshift camps seek government intervention, even as state administration tries to rework a rehabilitation scheme announced in 2015
Bengal fishermen face livelihood quandary
Bottom trawling in banned near-shore areas has been destroying marine ecosystems, affecting traditional fishermen, and forcing some to work in those very trawlers to earn a living
Rural women place Sujini embroidery on global map
Craftswomen of Bihar have tailored Sujini, a traditional embroidery once practiced for internal use, to suit modern needs, lending it an international appeal