Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Raigad farmers cultivate rice with less water
Farmers in many parts of Maharashtra are switching from water-intensive paddy cultivation to the innovative Saguna rice technique that manages soil and water more efficiently while yielding better harvests
Rearing goats empower women in rural Bihar
From just grazing goats, women in rural Muzaffarpur have taken to rearing them and attending to their feed and health needs, empowering themselves with increased incomes in the process
Vineyards of hope amid Marathwada drought
Despite the drought gripping the Marathwada region of Maharashtra, one village in the region has flourished by growing grapes using innovative water saving methods
Weavers breathe fresh life into Bengal’s madur mats
Madur, the traditional woven reed mats of Bengal that saw a decline in use in recent times, have been revived by artisanal weavers with support from social enterprises and the state government
Pepper helps Rabhas to live with tuskers
The Rabha people in Assam have taken to cultivating pepper in their homesteads to discourage elephants from ravaging paddy fields, and to also earn a neat income in the bargain
Kuthampully weavers facing decline in Kerala
For centuries, they have created Kerala's classic off-white and gold sarees and veshtis. Now, low incomes, an ageing workforce, shifting demand and power looms are forcing changes in this traditional occupation
Fodder camps save cattle during Maharashtra drought
Providing fodder and water to cattle, government and private fodder camps in drought-affected Satara district in Maharashtra help farmers prevent distress sale of their livestock
Local communities restore Ansupa Lake in Odisha
In a remarkable turnaround, local communities have rejuvenated the weed-infested Ansupa Lake in Odisha in the span of just six months, boosting fishing and income opportunities from tourism
Revival of Lambadi embroidery stems migration
Failing monsoons forced Lambadi tribes in Sittilingi valley of Tamil Nadu to migrate, but a revival of traditional embroidery by women has enhanced household incomes and stemmed migration