Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods

Collective enterprise fights malnutrition with millets
A collective enterprise in coastal Andhra Pradesh is contributing towards better nutrition of women and children in tribal areas by producing millet biscuits, while also providing stable rural livelihoods

Date palms make profitable entrance in Solapur
With climatic conditions similar to that of date-growing Kutch, Solapur farmers have started cultivating date palms, finding the extended growth period worth the wait financially

Traditional millet cultivation by Gonds needs revival
The Gond tribes, custodians of agro-biodiversity in central India, have traditionally grown millets that are suited to local climate and terrain. The dying practice needs revival and encouragement

Maize loses sheen for Bihar’s farmers
Seemanchal farmers, who switched from wheat and jute to water-friendly maize, are earning less despite high demand and good yield, and look to the government to intervene

It’s raining sand in Rayalaseema
Changes in crop patterns, waning forest cover, an explosion of borewells and the death of a river have produced dramatic effects on land, air, water and forests in Rayalaseema

Raigad farmers cultivate rice with less water
Farmers in many parts of Maharashtra are switching from water-intensive paddy cultivation to the innovative Saguna rice technique that manages soil and water more efficiently while yielding better harvests

Rearing goats empower women in rural Bihar
From just grazing goats, women in rural Muzaffarpur have taken to rearing them and attending to their feed and health needs, empowering themselves with increased incomes in the process

Vineyards of hope amid Marathwada drought
Despite the drought gripping the Marathwada region of Maharashtra, one village in the region has flourished by growing grapes using innovative water saving methods

Weavers breathe fresh life into Bengal’s madur mats
Madur, the traditional woven reed mats of Bengal that saw a decline in use in recent times, have been revived by artisanal weavers with support from social enterprises and the state government