Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Pipli craftsmen adapt to modern needs for better prospects
Despite falling demand, applique craftsmen and traders of Pipli in Odisha are trying to ensure that their handicraft evolves to satisfy changing aesthetic needs, with hopes for a better future
Winter farming technologies boost incomes in cold desert
With the farming season limited to just four months in Ladakh, villagers have turned to innovative, low-cost technologies to grow vegetables in winter that improves diets and boosts incomes, but smallholder farmers need post-harvest support
Bhimashankar villagers multiply indigenous seeds
A school in Pune has got a rural community together to cultivate indigenous rice, millets and pulses, and helps them market the native varieties in order to conserve and propagate them
Mountain farmers adapt to life beyond apples
As impacts of climate change and unwise human interventions push traditional farmers in Uttarakhand to the wall, they are adapting by embracing new crops and livelihoods
Tamil farmers innovate to overcome fodder shortage
Faced with a shortage of cattle feed, farmers in several districts of Tamil Nadu have adopted offbeat solutions that not only bring feeding costs down but also increase the yields of milk
Manipur villagers initiate successful economic development
Residents of Nongpok Sanjenbam, an underdeveloped Manipuri village, have come together to bring about economic and social transformation, enjoying the benefits in the process
Stress-tolerant rice aids Uttar Pradesh farmers
With her crop surviving nearly two weeks of submergence and recovering from an intense flood, Sohabati Devi of Maharajganj has every reason to smile and be proud of her decision to plant a stress-tolerant rice variety
Educated Tamil youth boost growth with hi-tech farming
Returning to their roots, educated youth in Tamil Nadu have boosted agricultural production manifold by modernizing their ancestral land, and by using Israeli farming technology
Poshan sakhis transform reproductive health in Odisha
Women trained as poshan sakhis, or nutrition friends, advice and help rural women, particularly expectant and lactating mothers, to eat nutritious food and overcome anemia and underweight deliveries