Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Chhattisgarh tribes taste success raising honeybees
Living a marginalized life in the mining region of Dantewada, local tribes dependent on forest produce, rain-fed agriculture and wild honey have successfully taken to modern apiculture
Traditional agricultural wisdom still relevant in Assam
Scientists are now validating the wisdom behind Dakor Boson, a bunch of rhyming verses that has offered tips to farmers in Assam and its neighbouring areas for centuries
Hilsa fishers driven to the edge by overfishing
The hilsa fishermen of Howrah district in West Bengal are struggling against declining catch, stiff competition from mechanized trawlers and non-traditional fishermen entering the lucrative occupation
Coastal farmers tackle salinity with innovative measures
Farmers in coastal Tamil Nadu are countering salinity caused by droughts and groundwater depletion through rainwater harvesting and by reviving traditional organic farming practices
Marathwada farmers harvest water in streams, reap rich yields
Farmers in the Marathwada region of Maharashtra that is prone to droughts have made agriculture remunerative by harvesting rainwater in pond-like pockets in streams, leading to groundwater recharge
Weavers of Negamam face social, economic challenges
The traditional handloom weavers of the famous Negamam cotton sarees in Tamil Nadu are dwindling in number as they battle changing social norms and economic challenges from cheaper products
Lambani embroidery makes a fashion statement
Modern clothing embellished with kasuthi kelsa (embroidery work) that is unique to the Lambani tribal community in Karnataka has helped local women keep the traditional craft alive and kicking
Naga clans script success in conserving biodiversity
Community-managed conservation practiced for over two decades by the Angami Naga tribe of Khonoma village near the state capital of Kohima has improved biodiversity and forest resources
Agripreneurs can revive smallholder agriculture
Encouraging community service providers to function as agripreneurs is an effective and proven way to improve the lives of smallholder farmers by increasing agricultural productivity