Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Doll makers of Bengal face bleak prospects
The wooden doll makers of Natungram in Burdwan district have traditionally done good business during Durga Puja, but this festive season has brought little cheer to them due to reduced orders
GI tag boosts demand for Waigaon’s turmeric
Farmers of Waigaon in Maharashtra have received a GI tag for organically grown turmeric that is rich in curcumin, known for its multiple health benefits. The cultivators hope to cash in on the increase in demand
Bhimshankar village makes the most of nature’s trail
Residents of Yelavali village inside Bhimashankar Wildlife Sanctuary in Maharashtra have made a collective decision to promote responsible ecotourism that is providing them with a sustainable livelihood
Naga villagers revive traditional crafts and weaves
Villagers of Diezephe near Dimapur have revived their traditional crafts and weaves by adapting to market demands and by using modern tools, and have found themselves an ecofriendly livelihood
Rural youth: old prejudices or real disadvantages?
Despite long-held notions that young people in villages lack better life opportunities, the current situation of youth in urban areas and their proximate countryside is not too different in many parts of India
Upland farmers shift to coffee for better prospects
Suffering losses from traditional crops of ginger and cardamom, farmers in the mountainous areas of Kalimpong and Darjeeling in West Bengal have started growing organic coffee for better returns
Tripura’s fish farmers net benefits of captive fisheries
Fish farmers in the Sepahijala district of Tripura have formed collectives to successfully rear fish seeds and table fish. This collective livelihood initiative has increased their incomes by reducing risks and costs
Women farmers suffer due to unequal land rights
Although they are often the actual cultivators, the lack of land rights among women farmers in Odisha has resulted in chronic distress because they are unable to get government loans or compensation over crop loss
Assam village become trailblazers in adaptive agriculture
From seed banks to rainwater harvesting, one village on the banks of the Brahmaputra River has spread innovative agriculture through the region, as farmers battle against worsening floods and droughts