Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods

Can agriculture be profitable and sustainable?
While commercialization of agriculture has led to an increase in profits in South Asia – a region marred by poverty and child malnutrition – short-term benefits may hide long-term risks

Next-gen Kashmir farmers turn to water wisdom
A new generation of Kashmiri farmers are adapting to extreme weather events such as more frequent droughts by creating water harvesting infrastructure to irrigate their land

Skill training empowers girls, raises hope for gender parity
Skill development trainings are not only helping rural communities fight poverty in Assam but are also empowering girls to aspire big, overcoming challenges posed by social stigma and deep-rooted gender disparity

Solar pumps brighten lives of Kutch’s salt farmers
Agariyas, the traditional saltpan workers in the Little Rann of Kutch, have switched from diesel to ecofriendly solar-powered pumps to lift brine that have boosted their earnings from saved costs

Chhattisgarh makes headway on tribal rights
Chhattisgarh has taken encouraging steps to recognize and implement rights of forest communities but more effort is required needed at the village level to boost livelihood opportunities for indigenous people

Doll makers of Bengal face bleak prospects
The wooden doll makers of Natungram in Burdwan district have traditionally done good business during Durga Puja, but this festive season has brought little cheer to them due to reduced orders

GI tag boosts demand for Waigaon’s turmeric
Farmers of Waigaon in Maharashtra have received a GI tag for organically grown turmeric that is rich in curcumin, known for its multiple health benefits. The cultivators hope to cash in on the increase in demand

Bhimshankar village makes the most of nature’s trail
Residents of Yelavali village inside Bhimashankar Wildlife Sanctuary in Maharashtra have made a collective decision to promote responsible ecotourism that is providing them with a sustainable livelihood

Naga villagers revive traditional crafts and weaves
Villagers of Diezephe near Dimapur have revived their traditional crafts and weaves by adapting to market demands and by using modern tools, and have found themselves an ecofriendly livelihood