Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Houseboat tourism floats rural economy in Alappuzha
People living in the water-bound villages of Alappuzha district in Kerala have seen more lucrative livelihood options due to the influx of tourists visiting the now famous backwaters throughout the year
Let’s align rural aspirations with rest of India
There is an immediate need to design and implement grassroots interventions in a way that ensures next-generation rural youth in India are able to have the same opportunities as the urban privileged
Women farmers deploy ducks to supercharge rice cultivation
Women farmers in Dinajpur are reviving traditional organic farming and using backyard concoctions to tackle farm pests. They are also using innovative methods such as integrating duck rearing with rice cultivation
Kapdaganda shawls of Dongria Kondhs in need of revival
Efforts are required to preserve kapdaganda shawls that embody the rich heritage of Dongria Kondh tribes of Niyamgiri. The weaving of kapdaganda could also provide a livelihood for the disadvantaged community
Improved stoves boon for women in rural Sikkim
Smokeless cook stoves in Talkharka village near India-Bhutan border have improved the lives of village women by tackling noxious indoor air pollution, reducing firewood consumption and providing livelihoods
Native cattle breeds gain ground in Tamil Nadu
As global warming becomes increasingly evident across peninsular India, the conservation of indigenous cattle breeds that are hardy and better suited to withstand high temperatures has been gaining ground
Workers of closed tea gardens struggle to make a living
Tribal people in and around the shuttered tea gardens of north Bengal are living on the edge of destitution and are being forced to a life of hard labor and exploitation by local contractors to stave off starvation
Madhubani painters want better deal for their work
Despite global recognition, women painters of the Madhubani folk art form in Jitwarpur village have failed to escape the clutches of middlemen, who corner most of the profits. State initiatives could help stop the exploitation
Why do villagers often ignore obvious yet valuable things?
We need to figure out ways in which people in rural India are able to make reasoned and sustainable choices to lead their lives rather than flow with trends that are more expensive or patently unsuitable