Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods
Rural women’s collectives are all about empowerment
Self-help groups in villages bring financial and social empowerment to women, changing entrenched perceptions on their competence in managing their affairs
Technology-enabled sale streamlines fertilizer supply chain
Linking technology and Aadhaar unique identity numbers, the direct benefit transfer of fertilizer subsidy in Andhra Pradesh has helped in curbing malpractices and has benefited farmers by preventing leakages
Flayers and leather workers are victims of thick-skinned polity
Leather workers and people who deal with cattle carcasses remain an oppressed minority in villages across India, languishing at the bottom rung of rural society and ignored by governments at all levels
Women-centric interventions needed for flood-ravaged Sundarbans islands
After men migrate for work, women of Mousuni Island in the Sundarbans in West Bengal have to struggle for survival, losing land to floods and erosion, and livelihoods to salinity ingress
Farmers grow coconuts in deserts to improve livelihoods
Many farmers in India, the world’s top coconut producing country, have successfully introduced coconut farming in arid regions to meet growing demand and to boost earnings
In Gandhi’s Gujarat, potters keep shine on Hindu-Muslim amity
Despite insufficient income, lean periods during monsoons and unexpected hardship such as the floods this year, the Sumra Muslim potters return every year to Sarkhej Roza, where the pots they make are bought by Hindu wholesale traders, evoking secular unity
How can we kick-start Make in Rural India?
A significant portion of the government’s flagship Make in India initiative can be realized in the country’s rural areas through enterprises that have potential to benefit and provide employment to a large number of people
Bengal’s farmers are behind Kolkata’s stunning Durga Puja pandals
Designing and building the temporary pavilions that house the deity during West Bengal’s biggest annual festival remains the preserve of rural artisans — chiefly farmers and folk artists — despite an increasing presence of professionals from creative arts in this field
Niyamgiri tribe revive wild harvests after Vedanta victory
Judicious use of wild uncultivated foods and revival of indigenous crops are helping the Dongria Kondh tribe of Niyamgiri to boost food security beyond their successful campaign against mining giant Vedanta