Rural India is home of the original gig-economy worker. Enterprising villagers hop from tilling fields to tending shops, to door-to-door selling each day. Read the latest trends in micro-enterprises, rural start-ups and the shifting livelihoods of India’s villagers.
Livelihoods

After the drought, Kerala to chase monsoon to catch rain where it falls
After the century’s worst drought, people in Kerala are now getting ready to harvest rain in their backyard wells, temple ponds and lush forests. Citizens, voluntary groups and the state government are ready with a set of measures. It just needs to rain.

Farmers in coastal Tamil Nadu battle drought with smart farming
Farmers of Vedaranayam in Nagapattinam district of Tamil Nadu are surviving the current drought by growing diverse crops that suit their soil, despite the failure of the rains and not getting water from the Cauvery River for many years

Small pumps are a viable solution for poor farmers
Although small pumps for irrigation doesn’t get the attention it deserves, evidence from groundwater-rich states such as Assam, Jharkhand and Odisha show that they have significant benefits for small and marginal farmers

Small pumps hold promise for smallholder farmers in Jharkhand
Many small and marginal farmers in Lohardaga and Gumla are using tiny pumps to irrigate vegetable fields, an entrepreneurial model that has potential to increase incomes for smallholders since groundwater is abundant in the state

Pomegranate spells profits for Maharashtra farmers
The consistently high returns from growing pomegranates in Maharashtra, the epicenter of the fruit’s production in India, have seen many farmers adopt it over water-guzzling crops such as sugarcane and cotton

Empowering rural women in Assam through the Internet
Women trained in the use of the Internet are fanning across four districts of Assam to bring its benefits to rural women, which in turn is boosting their household earnings and changing everyday lives for the better

Kole farmers of Kerala reel under unprecedented drought
Inadequate freshwater supply from rivers and saline ingress has dealt a double blow to the rice farmers of Kole paddy lands in Kerala even as the state tries to cope with a severe drought

Women artisans of Thar Desert overcome adversity through embroidery
Undeterred by displacement from Pakistan during the 1971 war and resettled in the unforgiving Thar Desert, women now living in Bikaner district have used their skills of traditional embroidery to earn a living with dignity

Solar pumps bring relief to smallholder farmers in Rayagada
Using small solar-powered pumps to irrigate vegetable gardens could transform lives of tribal farmers in Rayagada district of Odisha by boosting farm incomes and stopping seasonal migration to faraway places