GI tag

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Traditional Odia sweet magaji ladoo awarded GI tag

Magaji is a beloved sweet of Odisha’s Dhenkanal district. Its makers’ dedication to quality and tradition has earned this remarkable preparation a Geographical Indication (GI) tag, ensuring its authenticity and preservation for future generations.

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Kathiya gehu’s GI tag promises hope for Bundelkhand wheat farmers

Bundelkhand’s native wheat variety kathiya gehu or durum is celebrated for its robust characteristics and nutritional benefits. The GI tag preserves the agricultural heritage of the region and paves the way for a sustainable farming future.

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Why Odisha wants a GI tag for Koraput coffee

As Koraput coffee of Odisha embarks on an arduous journey to secure a geographical indication tag, farmers believe the recognition isn’t just a label but a celebration of their unique contribution to the global coffee tapestry.

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Why is Jharkhand’s Paitkar scroll art losing colour?

Paitkar scroll paintings of Jharkhand are silently fading into oblivion due to waning interest in the art form among enthusiasts and the apathy of authorities.

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Strawberry sweetens deal for Maharashtra farmers

The luscious strawberry is moving beyond its comfort zone of Maharashtra’s Panchgani-Mahabaleshwar region, bringing a smile to farmers in other regions of the state as well.

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ग्रामीण महिलाओं ने सुजिनी कशीदाकारी को विश्व के मानचित्र पर स्थापित किया

बिहार की महिला शिल्पकारों ने कभी स्थानीय उपयोग के लिए तैयार की जाने वाली पारंपरिक कशीदाकारी सुजिनी को, आधुनिक आवश्यकताओं के अनुरूप ढाल कर एक अंतरराष्ट्रीय आकर्षण प्रदान किया है।

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Rural women place Sujini embroidery on global map

Craftswomen of Bihar have tailored Sujini, a traditional embroidery once practiced for internal use, to suit modern needs, lending it an international appeal

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Handcrafted Baluchari sarees see festive resurgence

The exquisitely handcrafted Baluchari sarees of Bengal have made a welcome comeback. Once forced into menial jobs, Baluchari weavers are busy again because demand is increasing

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GI tag boosts demand for Waigaon’s turmeric

Farmers of Waigaon in Maharashtra have received a GI tag for organically grown turmeric that is rich in curcumin, known for its multiple health benefits. The cultivators hope to cash in on the increase in demand