meerut
Get a taste of Meerut’s sweetest gur
A little beyond the Uttar Pradesh city of Meerut is a village called Dabathwa where you will find acres of sugarcane and many women entrepreneurs who make and sell pure ghee and gur using traditional recipes. In this video, we cover the story of one such woman entrepreneur - a feisty Jogindra Devi who single-handedly runs her deceased husband’s gur business in a patrilineal Uttar Pradesh.
Making gur and melting hearts
The matriarch of a gur (jaggery) business in Meerut might appear tough on the outside, but Jogindra Devi’s efforts to employ and empower the people of her village are as sweet as the gur she makes.