small business

her life

Entrepreneurship: Street vendors and market theories

An everyday sight on the street shows the great Indian spirit of entrepreneurship, the ingenuity of the masses, and their instinctive understanding of complex theories of economics and markets.

her life

Making gur and melting hearts

The matriarch of a gur (jaggery) business in Meerut might appear tough on the outside, but Jogindra Devi’s efforts to employ and empower the people of her village are as sweet as the gur she makes.