Village Vibe

Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.

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Zardozi: Is the golden embroidery of Bareilly losing its sheen?

Zari zardozi – the manual art of embroidering golden or silver threads on fabric and embellishing with sequins – a once-thriving art in Uttar Pradesh – appears to be moving past its golden days because of Chinese machine-made embroidery.

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Tongawallas of Sopore persist despite modernisation

Horse-drawn carriages have been the choice mode of transport for residents of Sopore, in the Baramulla district of Jammu and Kashmir. However, the pressure to modernise could take a toll on this environmentally-friendly option soon.

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These workers keep the brick kilns burning despite hardships

In Barkhedi Abdulla, a village dotted with brick kilns, local and migrant workers continue to toil under the sun despite hardships, hoping that the clay they mould will shape their lives for the better.

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Kathiya gehu’s GI tag promises hope for Bundelkhand wheat farmers

Bundelkhand’s native wheat variety kathiya gehu or durum is celebrated for its robust characteristics and nutritional benefits. The GI tag preserves the agricultural heritage of the region and paves the way for a sustainable farming future.

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Fading notes of Kashmiri santoor

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Ghulam Muhammad Zaz could be Kashmir’s last santoor maker, despite the instrument being integral to Sufi and Kashmiri folk music.

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These hidden Himalayan locales are perfect summer getaways

Craving a cool break from the heat of the plains? Head to these secluded Indian hill stations nestled in the Himalayas that are off the tourist map.

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In pics : Rural India’s lifeline – bicycles

In rural India, bicycles are indispensable, providing essential transportation for work, school and leisure, come rain or shine. They are the true lifelines, ensuring mobility and connectivity.

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In pics – How India’s fishers look for ‘net gain’

Approximately 28 million fishers, both men and women, thrive across India, showcasing their skills in lakes, rivers and oceans. Stunning aerial shots reveal the deep cultural bonds they forge and the breathtaking landscapes of the country.

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Kesar mangoes travel from Nashik’s tribal farms to US supermarkets

Tribal farmers of Nashik in Maharashtra have revolutionised mango cultivation, boosting productivity, while access to organic certification and international markets has led to successful exports of the kesar variety to the US.