Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.
Village Vibe
More of India’s crafts heritage through G.I. Tags
In the second of a two-part feature, we take a look at various Indian arts and crafts that have a Geographical Indication (GI) tag, and trace these art forms to various parts of Tamil Nadu and Uttar Pradesh.
Rural India’s cricket fantasies come alive virtually
In rural India, fantasy cricket is becoming a cultural phenomenon. Powered by low-cost data and community pride, apps like Dream11 are rewriting how young people play, connect, and imagine their place in the world.
The root that wooed a management consultant
A former freelance consultant with international agencies quit her cushy job to sell Meghalaya’s Lakadong turmeric to the world, after a chance meeting with a local missionary. Now Meenakshi Bhardwaj helps marginalised farmers of the Northeast through her brand Aranyam Naturals.
The agritech revolution in India’s farm sector
Soil sensors, precision irrigation and AI-enabled apps – Indian farmers are becoming tech-savvy thanks to some innovative agritech interventions that are enabling the farm sector to modernise.
Indian gin tips hat to the Mahua flower
As the weather gets hot and urban Indians cool off with gin-and-tonics, one craft brand offers a tribal twist. Paying homage to the traditions of the ancient Baiga tribe, Mohulo Gin derives its flavour from the tribe’s cherished Mahua flower.
India’s Angkor Vat
Dating back to the 7th century, Unakoti is a treasure trove of rock carvings and murals in a sprawling forest in the state of Tripura. Thousands of pilgrims just flock to this destination to attend the annual Ashokastami Mela (fair) every April.
Incorporate Indian art in the contemporary living room
Art serves not just as a means of adorning a space, but also as conveying something about its inhabitants. To that end, here are some tips on how to use traditional art to enhance your living room, and make it a conversation starter.
Desi comics redefining rural humour
On World Laughter Day (May 4), we celebrate a unique breed of comedians—men and women from India’s villages—who are using smartphones, satire, and pure rural wit to spark laughter across the nation.
Moringa, the green gold
The moringa products market is booming and Indian farmers are cashing in on the demand by switching to cultivating the “superfood”.