Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.
Village Vibe
Creative economy is empowering rural India
Creative industries are emerging as a powerful way for rural youth to explore new livelihood opportunities based on their traditional knowledge, using new ways to showcase their talents and support the community.
A forest hunt for Chhattisgarh’s delicious Pihiri mushrooms
The rare Pihiri mushrooms found amid the lush greenery of Chhattisgarh's Achanakmar Tiger Reserve serve as a lifeline for local villagers who harvest them for income while tackling challenges like wildlife threats.
Delicacies from the heartland
On this World Food Day, we are celebrating the diversity of Indian cuisines -- from the Santhal tribe's red ant chutney in Odisha to Chhattisgarh's millets cafe that crafts burgers, pizzas and dosas, showcasing cultural uniqueness through food.
Ramanagara’s 100-year-old Mysore pak hotel
Shri Janardhan Hotel, founded in 1926 and famed as “the Mysore pak hotel”, is a culinary icon in Ramanagara for confecting the beloved Mysore pak sweet to perfection the traditional way every day
The rising YouTuber of Bundelkhand
Hailed as the first Bundelkhandi YouTuber, Kishan Kushwaha aka Kakku Bhaiya is keen to provide funny and serious content that the entire family can watch.
Football bridges social divides in Odisha village of Lodhas
In a village in Odisha where dominant tribal groups had set unwritten rules of divisive boundaries, a unique social transformation of inclusion is taking place through football.
Rural youth pioneer water sports on Mahanadi
In Odisha, water sports that were once confined to the marine drive thrive in the Mahanadi River, attracting rural youth and offering them a new livelihood.
Caught by cotton – the thread that binds Team VS
The love may be old, but the charm lives on. Village Square is a team of handloom lovers and we grabbed the occasion of World Cotton Day to pen our odes to the fabric that’s born of the soil.
Rural fests you can attend this October
India is bursting with celebrations - from colourful traditions and rituals to music, dance, sports and delicious food. Come and experience the magic of India's festivals taking place in October 2023.