Village Vibe

Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.

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First musical band of high-altitude Ladakh riding high

Blending traditional folk music with rock, Dashug is extremely popular since it also focuses on critical social issues.

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Alive with the sound of music

Dashug, a music band from Ladakh that was formed in 2020, is riding a wave of popularity in the region because its music remains rooted in local folk songs.

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All that glitters in Antia village is indeed gold

The centuries-old use of golden grass in making crafts is financially empowering the women of Jajpur in Odisha. A GI tag and aggressive marketing can improve things further.

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Garden in Thar desert stays green despite climate crisis

Bada Bagh in Jaisalmer has centuries-old trees and continues to defy starkly arid constantly changing weather conditions.

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The warm homespun blanket of Gaddi tribe is going cold

The small Gaddi tribe’s tradition of handloom weaving is slowly disappearing from Himachal Pradesh as fewer people are interested in the laborious process.

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Punjab women weave ‘rug’ to riches story

Once a part of every Punjab household, durries (rugs) and khes (thick bedspreads) have been pushed out of use by machine-made furnishings. A brand born in a village is now reviving these traditional handloom products.

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Udaipur’s specially-abled cyclist is unstoppable

Govind Kharol cycles against the shackles of stigma and stereotype with no right hand and only two deformed fingers in his left hand.

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Bicycling through rural India

Explore Indian village life through the iconic sight of people cycling through fields. Presenting the winning entries from our World Bicycle Day photography contest, capturing this quintessential image in all its glory.

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The ‘queen’ of king chillies in Assam

From growing them commercially to starting a nursery, this woman farmer helps others realise the market potential of bhoot jolokia – one of the hottest chillies in the world.