Village Vibe

Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.

her life

Kokum fruit juice tastes of success in Karnataka

A rural couple in Uttara Kannada of Karnataka hits the jackpot with various flavours of kokum juice, popularising a favourite household drink.

her life

Sip on hot kahwa inside world’s largest igloo cafe in Kashmir’s Gulmarg

Literally India’s coolest tourist spot, Gulmarg offers visitors a warm cup of kahwa in a cafe where almost everything is made of packed snow.

her life

Get a taste of Meerut’s sweetest gur

A little beyond the Uttar Pradesh city of Meerut is a village called Dabathwa where you will find acres of sugarcane and many women entrepreneurs who make and sell pure ghee and gur using traditional recipes. In this video, we cover the story of one such woman entrepreneur - a feisty Jogindra Devi who single-handedly runs her deceased husband’s gur business in a patrilineal Uttar Pradesh.

her life

Patayat Sahu’s tale of plants, potions and Padma Shri

Country recognises 65-year-old villager of Nandol in Odisha for curating a garden with 3000 varieties of medicinal plants that help to cure many ailments.

her life

Mixing it up: Odisha farmer’s journey inspires other women

In a mineral rich district of northern Odisha, Suprava Pradhan achieves financial independence by mixing millet cultivation with other crops, like mushrooms, and rearing livestock too, paving the way for other women farmers.

her life

Village of coat makers

With 150 tailors and hundreds of sewing machines, Kajliban in Dewas district has built up a formidable reputation for itself as the 'coat walon ka gaanv' – village of coat makers.

her life

Making gur and melting hearts

The matriarch of a gur (jaggery) business in Meerut might appear tough on the outside, but Jogindra Devi’s efforts to employ and empower the people of her village are as sweet as the gur she makes.

her life

Flower farming is no bed of roses

Welcome to the world of Dutch roses and those who usher brief moments of joy in our lives—the growers.

her life

Radio triumphs over technological shifts

The death knell of radio keeps being sounded - first was television and now the wave of digital offerings - but radio continues to find new ways to be relevant to people's everyday lives.