Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.
Village Vibe
Add Jaisalmer’s desert festival to your bucket list
Good food, great music and frenzied camel racing pull crowds from across India to Rajasthan’s four-day desert festival.
Kokum fruit juice tastes of success in Karnataka
A rural couple in Uttara Kannada of Karnataka hits the jackpot with various flavours of kokum juice, popularising a favourite household drink.
Sip on hot kahwa inside world’s largest igloo cafe in Kashmir’s Gulmarg
Literally India’s coolest tourist spot, Gulmarg offers visitors a warm cup of kahwa in a cafe where almost everything is made of packed snow.
Get a taste of Meerut’s sweetest gur
A little beyond the Uttar Pradesh city of Meerut is a village called Dabathwa where you will find acres of sugarcane and many women entrepreneurs who make and sell pure ghee and gur using traditional recipes. In this video, we cover the story of one such woman entrepreneur - a feisty Jogindra Devi who single-handedly runs her deceased husband’s gur business in a patrilineal Uttar Pradesh.
Patayat Sahu’s tale of plants, potions and Padma Shri
Country recognises 65-year-old villager of Nandol in Odisha for curating a garden with 3000 varieties of medicinal plants that help to cure many ailments.
Mixing it up: Odisha farmer’s journey inspires other women
In a mineral rich district of northern Odisha, Suprava Pradhan achieves financial independence by mixing millet cultivation with other crops, like mushrooms, and rearing livestock too, paving the way for other women farmers.
Village of coat makers
With 150 tailors and hundreds of sewing machines, Kajliban in Dewas district has built up a formidable reputation for itself as the 'coat walon ka gaanv' – village of coat makers.
Making gur and melting hearts
The matriarch of a gur (jaggery) business in Meerut might appear tough on the outside, but Jogindra Devi’s efforts to employ and empower the people of her village are as sweet as the gur she makes.
Flower farming is no bed of roses
Welcome to the world of Dutch roses and those who usher brief moments of joy in our lives—the growers.