Village Vibe

Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.

her life

Tribes welcome revival of traditional cultural centers

Ghotuls, traditionally where youth learnt to take on responsibilities, fell into decline for many reasons. Tribes believe the government’s plan to revive them would uphold the tribal culture

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Baul singers take to digital performances during lockdown

Minstrels of Bengal who carry on traditional baul singing were hit hard by the lockdown. Ticketed live streaming has enabled them to sustain themselves and their art

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Students help revive traditional metal craft

Students with a passion for social entrepreneurship have helped traditional metal craftsmen to adapt to changing times with new designs, and explore new markets within the country and beyond

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Lockdown drives embroidery artisans to alternate jobs

With sales dwindling to a low during the lockdown, artisans who undertake skilled embroidery, have been forced to shutter workshops and switch to other means of livelihood

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Community restores private forests for sustainable future

Private forest owners have been restoring degraded lands, improving green cover and livelihood opportunities. The initiative helps in biodiversity conservation and maintenance of wildlife corridor as well

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Will uru tourism revive prospects of Kerala’s wooden dhows

Handcrafting of wooden dhows is on a decline, as the ancient cargo vessels have become redundant. Government plans to include dhows in tourism to revive the craft

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Handcrafted Baluchari sarees see festive resurgence

The exquisitely handcrafted Baluchari sarees of Bengal have made a welcome comeback. Once forced into menial jobs, Baluchari weavers are busy again because demand is increasing

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Santhal girls shatter social taboo playing football

Teenaged Santhal girls in West Bengal have taken to football despite facing community antagonism. They hope that the sport would deliver them from poor socioeconomic shackles

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Palakkad’s priestly community encash culinary tradition

Priests from Tamil Nadu, who migrated to Kerala for temple duties centuries ago, have put their culinary skills to good use, augmenting household incomes and the local economy