Village Vibe

Village Vibe celebrates the art, culture and festivals of India’s village life. Urbanites aren’t the only ones who become social media stars, produce stunning art, enjoy food fads or follow fitness crazes. And as for festivals, there’s a totally different vibe in the villages.

her life

Lockdown drives embroidery artisans to alternate jobs

With sales dwindling to a low during the lockdown, artisans who undertake skilled embroidery, have been forced to shutter workshops and switch to other means of livelihood

her life

Community restores private forests for sustainable future

Private forest owners have been restoring degraded lands, improving green cover and livelihood opportunities. The initiative helps in biodiversity conservation and maintenance of wildlife corridor as well

her life

Will uru tourism revive prospects of Kerala’s wooden dhows

Handcrafting of wooden dhows is on a decline, as the ancient cargo vessels have become redundant. Government plans to include dhows in tourism to revive the craft

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Handcrafted Baluchari sarees see festive resurgence

The exquisitely handcrafted Baluchari sarees of Bengal have made a welcome comeback. Once forced into menial jobs, Baluchari weavers are busy again because demand is increasing

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Santhal girls shatter social taboo playing football

Teenaged Santhal girls in West Bengal have taken to football despite facing community antagonism. They hope that the sport would deliver them from poor socioeconomic shackles

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Palakkad’s priestly community encash culinary tradition

Priests from Tamil Nadu, who migrated to Kerala for temple duties centuries ago, have put their culinary skills to good use, augmenting household incomes and the local economy

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Weavers of Negamam face social, economic challenges

The traditional handloom weavers of the famous Negamam cotton sarees in Tamil Nadu are dwindling in number as they battle changing social norms and economic challenges from cheaper products

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Bhimshankar village makes the most of nature’s trail

Residents of Yelavali village inside Bhimashankar Wildlife Sanctuary in Maharashtra have made a collective decision to promote responsible ecotourism that is providing them with a sustainable livelihood

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West Bengal brings Dokra metal craft back from brink

Revived with the support of the state government and social enterprises, the traditional metal craft Dokra has found its place in art maps, giving artisans in the remote village of Bikna much-needed financial stability